Aug 23 , 2010

Desjardins claims status as first financial institution in Canada to offer credit card personalization service

LÉVIS--To add some style to their school year, Desjardins Group is offering all VISA Desjardins for Students cardholders the possibility of creating their own personalized card.

On the cutting edge of technology, the My Look personalization service allows all VISA Desjardins FOR STUDENTS ONLY cardholders to personalize the look of their card. They simply need to upload an image of their choice or select an image from the image gallery available on the Desjardins website (for new cardholders) or by clicking on the cards tab (for current cardholders).

Personalization of the FOR STUDENTS ONLY card is free the first time as well as when the card is reissued. For any image changes on a personalized card prior to the reissue period, a $5 fee will be billed to the account.

Desjardins Group is the first financial institution in Canada to offer a credit card personalization service. This initiative proves that even after 110 years, Desjardins Group remains a modern leader and continues to meet the needs of its members.

There is another new feature for VISA Desjardins FOR STUDENTS ONLY cardholders: starting on September 13, those who entered their e-mail address in their profile will receive an e-notification three days before their payment due date if the minimum payment has not been made. For those who wish to receive this notification, they simply need to enter or modify their e-mail address by visiting AccèsD Internet and selecting the Account Management option under the Cards tab.

Desjardins Group feels it is very important for young adults to adopt sound personal finance practices. That is why the payment e-notification as well as a wide range of information tools geared to its youth clientele were drawn up over the years. Whether through the School Caisse at the elementary level, the Student Caisse in high school, the Chrome program or The Inbox newsletter sent to FOR STUDENTS ONLY cardholders, Desjardins puts a strong emphasis on financial education.

Desjardins Group is the largest cooperative financial group in Canada and the sixth largest in the world, with assets of over $173 billion. Drawing on the strength of its caisse network in Québec and Ontario, and its subsidiaries across Canada, it offers a full range of financial products and services to its 5.8 million members and clients. Desjardins specializes in Wealth Management and Life and Health Insurance, in Property and Casualty insurance, in Personal Services, in Business and Institutional Services. As one of the largest employers in the country, Desjardins is supported by the skills of its 42,200 employees and the commitment of over 6,200 elected officers.






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