April 11, 2013
Nation's largest online food delivery service, JUST-EAT.ca expedites growth with iOS mobile app
TORONTO--The Canadian arm of global brand, JUST EAT, launches its new e-commerce iOS mobile app for on-the-go ordering. With the addition of this faster, more functional mobile platform and the brand's aggressive expansion in new cities, JUST-EAT.ca expects to see over $50 million in order revenue processed through its system to restaurant partners this year. As the nation's largest and only coast-to-coast online food ordering service, the brand services more than 160 cities and towns through its partnerships with 3500 restaurants.
Enticing consumers to download the app, JUST-EAT.ca also launches a rebellious national campaign that challenges users to 'Enticing consumers to download the app, JUST-EAT.ca also launches a rebellious national campaign that challenges users to 'Give Hunger the Finger' today. To enter to win one of ten $25 vouchers, users must download the app, place an order and show the brand 'how they defeat hunger' by communicating a fun photo via Twitter or Instagram.
"There's no longer an excuse to walk around with a rumbling stomach," exclaims JUST-EAT.ca Managing Director, Todd Masse. "With our new app, it's easy to order from the palm of your hand in seconds-no matter where you are. We can't wait to see how Canadians kick their hunger to the curb!"
With an improved user experience from JUST-EAT.ca's existing mobile site, the app is making many new ordering possibilities an option: consumers can conveniently order take-out or delivery from their iPhone while on-the-move, without the hassle of having to repeat any financial or delivery information. Order food on the streetcar on the way home from work and arrive to warm and ready-to-eat dinner. Pass the office iPad around with the app open for the team to order lunch. Search restaurants open late from the bar and have a midnight snack waiting at the door.
With this simplicity of ordering and its existing base of mobile users (traffic to JUST-EAT.ca's website from mobile devices is its fastest growing segment of visitors), JUST EAT Canada anticipates 10,000 downloads within the app's first month and expects its portion of sales from mobile devices to rise to nearly 45%.
KEY APP FEATURES
•Full Postal Code Search: a geo-targeted selection of restaurants available to a user in their vicinity.
•Restaurant List: a sortable list of businesses and their corresponding current status - open, closed or offline. This can be sorted by best match, the alphabet, or rating, and filtered by cuisine.
•Restaurant Information: a rating, user reviews, postal code, offers &/or discounts, menu, menu categories, and more are displayed.
•Basket: review and modify the contents selected for purchase. There are also additional tips and offers such as 'buy more to save money' or 'more needed for minimum'.
•Check Out: log-in or register as a new user, enter confidential delivery information and payment method (cash and 100% completely secure transactions, including credit, debit, etc.).
•Order Status: the source for order information, including a button to call the restaurant and a help button for JUST EAT Canada customer support.
JUST EAT Canada has been operating since August 2009, has served over 2,000,000 orders in Canada, and secures an average of 30,000 new users per month. Since new Managing Director, Todd Masse, joined JUST-EAT.ca this March, the site's number of partner restaurants has grown by 84%, from 1900 to 3500, with a goal of reaching 4500 by the end of the year. JUST EAT Canada has representation in over 160 cities and towns, from Victoria to Halifax, surpassing the original goal of 6 new cities in 2013 to reach 25.
With headquarters in Toronto, Ontario, JUST EAT Canada is the nation's largest and fastest growing online restaurant & food ordering service. The JUST-EAT.ca website enables local restaurants and customers to connect, offering a quick-and-easy platform for ordering delivery. There are currently 3500 restaurants online with JUST-EAT.ca in major cities like Toronto, Vancouver, Calgary, Montreal and Ottawa. The JUST EAT Group was founded in Denmark in 2000, now has its headquarters in London, UK and is active in 13 countries around the globe.