April 3, 2017

CIBC introduces in-app voice commands to simplify mobile navigation

TORONTO--CIBC announced the availability of in-app voice commands that allow clients to access a variety of banking tasks and explore products or services with a simple voice prompt.

The feature joins CIBC's recently introduced Digital Cart, a mobile service where users can open a new deposit account, apply for overdraft protection, and secure a credit card all in one digital experience within CIBC's mobile app — a first to Canadian banking.

"We understand our clients' unique needs, including those digital first clients who prefer to bank on their mobile device," says Aayaz Pira, senior vice president, CIBC Digital Retail & Business Banking. "By adding voice commands, we're deepening the mobile experience and laying the foundation to build a unique, personalized in-app search engine that will allow clients to verbally call up any past banking transaction on their mobile device."

Available on iOS and Android, CIBC clients use the dictation feature on their device to easily search and access banking tasks, through hands-free keyword search voice prompts. In a safe and secure mobile environment, the app will search for suggestions on various banking tasks. For example if you say "send money" a list of options like e-Transfer and Global Money Transfer is presented.

A mobile-first add-on to the CIBC banking app, Digital Cart allows consumers to research, apply for and add multiple products to their "shopping cart" without having to visit a banking centre. For clients who'd prefer to speak to an advisor, Digital Cart's 'Save and Resume' functionality allows them to book an appointment on their mobile device, and continue and complete their application where they left off at any CIBC banking centre. A key benefit is real-time adjudication so clients receive recommendations on pre-approved products based on their financial needs and qualifications. And with eDeposit and eSignature capabilities, clients have the opportunity to open and obtain products instantly.

"We are continually working to enhance mobile-driven solutions for our clients so they can access modern convenient banking, how and when they want," adds Pira.

Emphasizing its focus on being the modern, innovative bank for clients, CIBC today launched an advertising campaign that highlights a number of banking-firsts it has delivered to help create a modern banking experience for Canadians. The campaign includes television, video, print, social media and digital.

CIBC has recently delivered a number of mobile banking firsts for Canadians including Digital Account Open and CIBC Hello Home™ - an app that allow consumers to apply for a mortgage entirely through their mobile device. CIBC's Mobile Banking App can be downloaded from the Apple iTunes Store or the Google Play Store.



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